Digital, design and strategy for the greater good. Let's do something great together.
Through an early assessment of design and other needs for our Behavior Change Program, we identified that the in-person energy education workshops we held were lacking a coherent and cohesive set of handouts and reference materials to encourage participants to take part in energy saving behaviors on their own outside of the workshop.
This project was created with our Behavior Change Program Manager Meg Griffin, and as a team we crafted an overall strategy to meet the needs of both our residential and commercial participants while taking into account best practices on effecting behavioral change. It also included equipment specific materials to help users understand smart thermostats and evaporative coolers that were installed in their homes. The project is ongoing, and was a yearlong effort to create the first set of materials. Some challenges we’ve faced included translation and accessible content for all audiences and having to create a project management workflow to accommodate the long-term timing associated with the program.
One of the most exciting parts about joining the organization when I did was that we were going through a brand overhaul that I took over and managed. It was our 29th year in business and we wanted to make sure our brand aligned with our history but most of all reflected our current station in the industry and the kind of organization we had grown into.
Through the branding process we reaffirmed our core values as an organization, identified our key audiences, solidified a visual brand that was vibrant and professional, and developed a new tagline as well as key messages that reaffirmed our commitment to service. The project took 9 months in total with a host of challenges such as a timeline unconnected to our website relaunch, gathering input and buy-in from all levels of the organization, and a costly price tag.
When I was hired, the organization was just starting their rebranding effort. But the website relaunch was already underway. We had identified that our website was not serving users well through a lot of anecdotal evidence, and since this project was already underway we kept those assumptions. Our pages were verbose without clear calls to action for accessing our services, the content was written at an average grade 13 reading level, and our poor mobile navigation rendered the site almost unusable on cell phones.
Working with a great outside vendor, we were able to realign the timeline so our website didn’t relaunch prior to the branding, and make some minor tweaks in the technology the previous team decided on. Mostly, the work of the website relaunch fell on me – we had to write all new content and draft a better architecture of the website. The result was a site that had 39% faster loadtimes, mobile responsible navigation, a 28% reduction in pages overall, a 40% reduction in content on the pages that remained, and a grade 7 reading level across the site. The project took 6 months and had many challenges, including an initial chaos due to not being connected to the brand launch, a timeline that had to be put on hiatus halfway through, and a uncooperative former development company for the old website.
Throughout my career I’ve been making use of public data to create a story and showcase it visually. It’s always been in response to feedback from our users that our current data solutions were too complicated, or to reframe a story so that it was easier to understand the whole picture.
Some highlights (above) have been creating:
Manufactured Housing Testing – Google Forms, Sheets, Maps API
One of my favorite projects was an incredibly successful implementation of a new online testing process for the State of Colorado. We used Google Forms to create an online version of a test that manufactured housing professionals in the State were required to take for licensing. The old process meant they would drive from across Colorado to Denver so they could take an in-person, hour long test and they wouldn’t be told the results until they were home. If they failed, they would have to make the journey again.
Colorado is a large state, so the time spent driving was a completely undue burden on our residents that weren’t close to the capital. Recognizing this, we developed multiple versions of the test that professionals could take online from their own home. By using the addresses of the test-takers, data they were already providing in the process, we were able to connect our test answer tracking spreadsheet to the Google Maps API and see the direct impact we were having – how much time we saved people, how many emissions we saved Colorado, and the cost of travel we alleviated. We also sent a survey to see how we could improve the experience over time. Our very first online test-taker saved an estimated 18 hours on the road, accommodation costs, and knew immediately that they had passed their test.
www.colorado.edu // University of Colorado, Boulder
August 2003 to May 2008
Graduated with BA in Linguistics
Digital Strategist & Designer // Denver, CO
February 2018 to Current
My role sits in the Communications and Development department, but has impact across the organization. I've managed large projects, redesigned collateral and processes, and contributed to the overall strategic direction of the organization. I am the only designer on staff, and trying to make as much of a mark as possible on storytelling, data and visualizations, process and system thinking and design, and technology leveraged for good.
Digital Strategist & Designer // Denver, CO
September 2015 to February 2018
As part of the Executive Director’s Office at DOLA, I crafted the agency’s digital strategy including content and digital messaging. I designed and hand-code minisites with an expert knowledge of the State's Drupal platform. I designed collateral for the entire department including presentations, reports, brochures and fliers. I’m a passionate advocate for our users and employees, understanding their needs and how technology and process improvement can serve both better.
Content Management Specialist // Denver, CO
March 2015 to September 2015
My main responsibility at CI was creating solutions to many user experience, information architecture and content strategy problems for the Governor’s office, Department of Regulatory Affairs, Department of Local Affairs, and Colorado Energy Office. I also helped with website migration of government entities and technical support of our custom Drupal content management system.
Owner, Creative Director // Denver, CO
August 2014 to March 2015
I created a city guide company and published two guides to Denver. I wrote and designed the guides myself, and had a business partner that helped to craft the business plan. In addition to the guides, I created a professional eCommerce website to sell them directly, as well as an outreach strategy that landed the guides in shops around Denver.
Engagement Associate // Denver, CO
December 2013 to August 2014
At gyro I took on responsibilities across many of our divisions which included ideation, event planning and project management for the strategic thinking event series gyro:scope; copy editing and proofreading on clients like TD Ameritrade, DCP Midstream and Johns Manville; and researching, designing and managing our RFA/RFP responses as part of the new business team.
Editor & Technical Strategist // Denver, CO
May 2013 to December 2013
I defined the brand strategy, managed social media, reported analytics and helped launch a redesigned version of the flagship online property with user testing, design input and user stories. I was the project manager for the company-wide learning content management system and edited content for all of Fitpro's online platforms, not just PTontheNet.
Production Editor // Denver, CO
August 2012 to May 2013
I edited all articles, blogs and videos and created a short-term strategy and implementation plan for new and existing online properties. In addition, I contributed to the procurement of a new learning content management system and then oversaw it’s launch, including organizing and editing all of the content that was used by large gyms and personal trainers for customized training courses.
October 2010 - August 2012
I created written content for several clients, including: Beck's Beer, The State of Victoria, The City of Melbourne and Barefoot Radler Beer. I worked on strategy, content and design for Black Eye Coffee, The Clever Turnip, Privateer Rum, Angry Man Magazines and Denver, of Course.
Digital Strategy Coordinator // New York City, NY
December 2009 to September 2010
I executed social and online press strategies for multiple clients and was the company-wide resource on digital strategy for our entire roster, including advising current traditional PR clients and helping sell our digital services.
Associate Editor // Melbourne, AUS
August 2008 to July 2009
I managed writers, created content and strategized creative marketing campaigns for our city guide as well as other projects for the State of Victoria, City of Melbourne and private clients.
Volunteer & Leadership - www.codefordenver.org // Code For Denver, Autumn 2018 - Current // Denver, CO
Internship - www.shorefire.com // Shore Fire Media, Autumn 2009 // New York City, NY
Internship - www.heebmagazine.com // Heeb Magazine, Summer 2009 // New York City, NY
Internship - www.friendlyfirerecordings.com // Friendly Fire Recordings, Summer 2009 // New York City, NY
Internship - www.spectremusic.com // Spectre Entertainment Group, Summer 2007 // Portland, OR